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TIM spa, a
leading mobile-communication company in Italy and in the world, has accepted
our proposal of using a hot-air airship to increase its company awareness
and to support organized public events and shows in order to reach out
directly to potential customers. The cheerful advertising slogan chosen
by TIM Living without frontiers (Vivere senza confini),
has strengthened the image of this promotional giant. During the summer, the i-TIM TOUR, a performing and musical event which touched 10 important Italian cities (see pictures), the airship was always reliable and was flown even in places where flight conditions seemed prohibitive. People living in those places will remain with vivid memories of this ship of the skies. |
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